Magazine B - Issue 92 % Arabica The cover features the exterior of a % Arabica coffee bar, highlighting its minimalist design and iconic store aesthetic that reflects the brand’s global coffee experience.
Magazine B - Issue 92 % Arabica The magazine is displayed on a wooden shelf, emphasizing its stylish cover featuring a % Arabica coffee bar and complementing the brand’s minimalist design ethos.
Magazine B - Issue 92 % Arabica The table of contents includes sections on % Arabica’s origins, its global expansion, store design, and the brand’s commitment to quality and minimalist aesthetics.
Magazine B - Issue 92 % Arabica "Aesthetic" explores the minimalist design philosophy of % Arabica, showcasing how the brand’s visual identity and store layouts reflect Japanese minimalism and quality craftsmanship.
Magazine B - Issue 92 % Arabica "Identity" delves into % Arabica’s brand identity, including the meaning behind its logo, its design principles, and how it conveys its global and minimalist ethos.
Magazine B - Issue 92 % Arabica A lineup of drinks is showcased, highlighting % Arabica’s coffee offerings and their commitment to high-quality, meticulously crafted beverages.
Magazine B - Issue 92 % Arabica A text-heavy page provides an in-depth look at % Arabica’s coffee sourcing, quality control processes, and the brand’s philosophy on minimalist design and global expansion.
Magazine B - Issue 92 % Arabica "Cupping Lab" offers an inside look at % Arabica’s cupping process, detailing how they evaluate and perfect their coffee to maintain the highest quality standards.
Magazine B - Issue 92 % Arabica "Coffee Farms in Bali" explores the source of % Arabica’s beans, highlighting the cultivation and harvesting processes on Bali’s coffee farms and their role in the brand’s quality control.
Magazine B - Issue 92 % Arabica An interview with Kenneth Shoji, founder of % Arabica, provides insights into the brand’s growth, its commitment to quality, and the philosophy behind its minimalist design and global presence.
Magazine B - Issue 92 % Arabica "Iconic Stores" highlights % Arabica’s flagship locations, showcasing their design and strategic placement in major cities to reflect the brand’s minimalist and global identity.
Magazine B - Issue 92 % Arabica "Visitors" captures the experience of customers at % Arabica’s stores, highlighting the ambiance, design, and quality service that make each visit memorable.
Magazine B - Issue 92 % Arabica The cover features the exterior of a % Arabica coffee bar, highlighting its minimalist design and iconic store aesthetic that reflects the brand’s global coffee experience.
Magazine B - Issue 92 % Arabica The magazine is displayed on a wooden shelf, emphasizing its stylish cover featuring a % Arabica coffee bar and complementing the brand’s minimalist design ethos.
Magazine B - Issue 92 % Arabica The table of contents includes sections on % Arabica’s origins, its global expansion, store design, and the brand’s commitment to quality and minimalist aesthetics.
Magazine B - Issue 92 % Arabica "Aesthetic" explores the minimalist design philosophy of % Arabica, showcasing how the brand’s visual identity and store layouts reflect Japanese minimalism and quality craftsmanship.
Magazine B - Issue 92 % Arabica "Identity" delves into % Arabica’s brand identity, including the meaning behind its logo, its design principles, and how it conveys its global and minimalist ethos.
Magazine B - Issue 92 % Arabica A lineup of drinks is showcased, highlighting % Arabica’s coffee offerings and their commitment to high-quality, meticulously crafted beverages.
Magazine B - Issue 92 % Arabica A text-heavy page provides an in-depth look at % Arabica’s coffee sourcing, quality control processes, and the brand’s philosophy on minimalist design and global expansion.
Magazine B - Issue 92 % Arabica "Cupping Lab" offers an inside look at % Arabica’s cupping process, detailing how they evaluate and perfect their coffee to maintain the highest quality standards.
Magazine B - Issue 92 % Arabica "Coffee Farms in Bali" explores the source of % Arabica’s beans, highlighting the cultivation and harvesting processes on Bali’s coffee farms and their role in the brand’s quality control.
Magazine B - Issue 92 % Arabica An interview with Kenneth Shoji, founder of % Arabica, provides insights into the brand’s growth, its commitment to quality, and the philosophy behind its minimalist design and global presence.
Magazine B - Issue 92 % Arabica "Iconic Stores" highlights % Arabica’s flagship locations, showcasing their design and strategic placement in major cities to reflect the brand’s minimalist and global identity.
Magazine B - Issue 92 % Arabica "Visitors" captures the experience of customers at % Arabica’s stores, highlighting the ambiance, design, and quality service that make each visit memorable.

Magazine B - Issue 92 % Arabica

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Magazine B - Issue 92 % Arabica

In 2013, Kenneth Shoji started coffee brand % Arabica as a small café in Hong Kong. Then, in 2014, the brand opened a global flagship store in Kyoto, Japan, under its "See the world through coffee" motto. One decade later, there are now more than 130 % Arabica stores all across Asia, the Middle East, and in major cities like New York City and London. The striking % logo and store design capture the spirit of Japanese minimalism, which advocates for the purging of unnecessary things. Indeed, the brand’s strategic location selection in iconic places coupled with its coffee quality control system are seen as qualities that helped % Arabica quickly become a rising global franchise.