Book Club Ametora How Japan Saved American Style. Explore how Japanese designers and consumers revived classic American fashion, transforming traditional styles into a thriving global trend and reshaping fashion cultures.
Book Club Ametora How Japan Saved American Style. Uncover the story of Japan’s role in reviving and perfecting American fashion, tracing the cultural exchange that reshaped both Japanese and American style over 150 years.
Book Club Ametora How Japan Saved American Style. Delve into the history of Japanese fashion’s revival of American styles, showing how Japan has preserved and reinvented classic American fashion over the past century.
Book Club Ametora How Japan Saved American Style. Discover the journey of how Japan adopted and perfected American fashion, preserving and transforming classic styles into a significant global fashion trend.
Book Club Ametora How Japan Saved American Style. Explore how Japanese designers and consumers revived classic American fashion, transforming traditional styles into a thriving global trend and reshaping fashion cultures.
Book Club Ametora How Japan Saved American Style. Uncover the story of Japan’s role in reviving and perfecting American fashion, tracing the cultural exchange that reshaped both Japanese and American style over 150 years.
Book Club Ametora How Japan Saved American Style. Delve into the history of Japanese fashion’s revival of American styles, showing how Japan has preserved and reinvented classic American fashion over the past century.
Book Club Ametora How Japan Saved American Style. Discover the journey of how Japan adopted and perfected American fashion, preserving and transforming classic styles into a significant global fashion trend.

Ametora: How Japan Saved American Style

$40.00
Shipping calculated at checkout.
The story of how Japan adopted and ultimately revived traditional American fashion

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.