Palace: Product Descriptions

$65.00
  • 98%
  • EVERY GOOD DESCRIPTION
  • PALACE HAVE EVER DONE
  • IN ONE ROWDY HARDBACK
  • 2% SOME RUBBISH ONES ALSO


Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

  • TRENDSETTER
  • DON'T THINK SO MATE
  • YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
  • WITH YOUR EYES CLOSED
  • COVERED IN GLUE


Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.

At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.